“Now Complete Your eKYC Online: AMFI Makes It Easier for Mutual Fund Investors”

Reena: Hey Rohit, I was just checking my mutual fund website and noticed a big banner about “eKYC now available.” What’s this all about? Do I need to do something new again?

Rohit: Good question, Reena! This is part of a new initiative by AMFI. They’ve asked all fund houses to make their digital KYC or eKYC facility live right on their homepages.

The idea is to make it super easy for investors to complete or update their KYC online — especially those whose KYC is in “Registered” or “On Hold” status.

Reena: Hmm, I’ve seen those terms before — KYC Registered and KYC On Hold — but I never really understood what they mean. Can you explain?

Rohit: Of course! Let’s break it down.

KYC Registered: This means your KYC details — like PAN, Aadhaar, address proof, etc. — have been verified successfully by a KYC Registration Agency (KRA). You can freely invest across mutual funds without any restrictions.

KYC On Hold: This means your KYC was earlier accepted, but there’s now some missing or unverifiable detail — maybe your mobile number, email, or Aadhaar isn’t linked properly. So technically, your KYC isn’t invalid, but you can’t make new investments until you update it.

Reena: Ah, I see. So if my KYC is on hold, I can’t invest in new schemes?

Rohit: Exactly. You can view or redeem your existing investments, but you can’t add new money until you fix the KYC issue.

That’s why this new eKYC facility is such a good move — you can now update your KYC online, without paperwork or visiting an office.

Reena: That sounds convenient. So what’s changed now with this AMFI directive?

Rohit: Earlier, not all fund houses had an online KYC facility. AMFI has now made it mandatory for every mutual fund company to offer a digital KYC option right on their homepage.

Here’s how it works — when you click that eKYC link, the fund house automatically redirects you to the appropriate KRA website based on your PAN details. You can then complete or update your KYC online.

Reena: Got it. But can anyone use this — new investors too?

Rohit: That’s where the rule differs slightly.

Existing investors — those who already have a KYC status of “Registered” or “On Hold” — can complete or update their KYC without investing any money.

New investors, on the other hand, will need to invest in a scheme if they want to complete their KYC through a fund house’s digital facility.

Reena: So, if my KYC is on hold, I can just go to my fund house website, click eKYC, and complete it online — even without buying anything?

Rohit: Exactly! That’s the beauty of it. It saves time, eliminates paperwork, and keeps your investments ready for future transactions.

Reena: That’s a relief. I remember how messy physical KYC used to be — photocopies, signatures, and couriering forms.

Rohit: Those days are gone. AMFI and KRAs are working to make the mutual fund experience completely digital and investor-friendly.

Plus, it’s safer too — verification happens directly via KRAs, so your data stays secure.

Reena: Thanks, Rohit. So, just to confirm — if my KYC is Registered, I’m good to go. If it’s On Hold, I can fix it online. And if I’m new to investing, I’ll have to invest while completing KYC.

Rohit: Spot on, Reena! You’ve got it exactly right.

Reena: Perfect. I’ll check my KYC status today and complete it online if needed. Thanks for simplifying this — you always make finance sound less scary!

Rohit (smiling): That’s my job, Reena. Finance isn’t scary — it’s just about understanding the rules of the game.